Nutella partners with Hallmark Channel this holiday season

Nutella has announced that it is teaming up with holiday icon Hallmark Channel to foster connections through baking this holiday season.

As part of the partnership, Nutella will be featured in a new original movie coming to Hallmark’s Countdown to Christmas, Deck the Walls, premiering on Hallmark Channel on Friday, November 29 at 8 pm EST.

Nutella is taking the timeless holiday tradition of baking desserts with loved ones to television screens nationwide with actors Ashley Greene, Wes Brown and Danny Pellegrino, who come together to bake Holiday Cutout Cookies with Nutella as a family in the movie. The recipe for these cookies can be found on Nutella's Holiday 2024 page.

“What better way to celebrate this season of togetherness than by partnering with the go-to channel for holiday movies, Hallmark, to inspire families to bond in the kitchen with a delicious new recipe,” says Noah Szporn, senior vice president of spreads, Ferrero North America. “I can’t wait to tune into the premiere and bake with my own family and hope many do the same to create special memories at home with Nutella.”

“We’re excited to have Nutella be a part of one of our newest movies and give our viewers a new way to share the love with one another through a recipe we think families will enjoy,” says Ed Georger, executive vice president of ad sales, Hallmark Media.